1. The “Designer Is On Leave” Ugly Static
Scaling now
The real ad — seen running for Nutrition Geeks, captured July 2026.
The hook
“Weeks until summer. Debloat ASAP”
A static that looks like someone made it in five minutes with a marker — handwritten font, white background, product photo dropped in. That's the whole ad. The same species of ugly ad that took my skincare brand from 12K to 153K/month in 8 weeks.
Why it's working
Feeds are wall-to-wall polished creative, so polish reads as “ad” and gets scrolled. Handwriting on white reads as a note from a person. It buys the extra half-second of attention — and the half-second is the whole game. Bonus: it costs nothing and takes minutes, so you can test five angles this week.
Recreate it for your product — copy, paste, doneShow the promptsHide
Fill in 4 blanks, paste into Claude — it writes your whole ad
Paste into ClaudeI sell [YOUR PRODUCT] — it [WHAT IT DOES] for [WHO BUYS IT]. Price: [OLD PRICE → SALE PRICE].
Write my version of this ad. It's a handwritten-marker static on a white background. Fill in this template with my product, in my customer's everyday words — no marketing speak:
“[Weeks] until [summer / the thing they care about]. [Fix it] ASAP” / $[old price] crossed out → $[new price] big / “[Benefit verb 1], [Benefit verb 2], [Benefit verb 3]” / “[5M+] Customers” ⭐⭐⭐⭐⭐ / (product photo — the only polished thing on the canvas) / “(our designer is on leave)”
Give me 3 versions changing only the hook line. Then write the exact Higgsfield prompt I'll paste to recreate the reference ad with my product photo and this text.
Save the example ad above, give Higgsfield two images — the example as the reference + one clean product photo — and paste
Paste into HiggsfieldRecreate this ad exactly — same handwritten layout, same white background — but swap the product for my product photo, change the marker colour to match my packaging, and replace all the text with: [PASTE THE COPY CLAUDE WROTE]
Test the 3 hooks
Run all 3 hook versions at low spend — the winner tells you which angle gets the video budget.
Best for: Everyone — cheapest possible test of a new angle. Find the message that converts here, then spend on video for the winner.
